Viktor&Rolf x GLAAD

Viktor&Rolf is working with GLAAD, an American non-profit organization that works to accelerate LGBTQ+ inclusion and acceptance worldwide.

The year-round support given by Viktor&Rolf ensures GLAAD can continue its important work to amplify and uplift LGBTQ+ communities all around the world.


DISCOVER GLAAD
A SHARP
DECREASE
IN LGBTQ+
REPRESENTATION
-35%
LGBTQ+ REPRESENTATION
ON TV COMPARED
TO 2019*
*138 LGBTQ regular and recurring characters on scripted primetime cable programs vs
215 LGBTQ characters prior to the COVID-19 pandemic (GLAAD - Where are We on TV Report 2022)

#DEFINEVISIBILITY

This Pride Month, Viktor&Rolf & GLAAD shed light on inspiring voices from the community:

Miss Fame, Alok Vaid-Menon, Raisa Flowers, Max Balegde, Nicky&Pierre, Lord Troy and Eliad Cohen.

Eight voices arguing about the importance of being visible and how we can work to have more visibility in 2022.

SHINING A SPOTLIGHT ON LGBTQ+ VISIBILITY
DISCOVER THEIR STORIES


JOIN THE MOVEMENT
#DEFINEVISIBILITY
We know that the most powerful way to make an impact in society and to accelerate acceptance is through not only the sharing of diverse stories in the media, but most importantly for those stories to be told from by the voices that represent them.

TOGETHER, LET’S #DEFINEVISIBILITY AND
CONTRIBUTE TO CREATING A MORE ACCEPTING WORLD

GLAAD rewrites the script
for LGBTQ acceptance.


As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change.

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